Brand reputation and influencer buzz
Multiple reviewers mention buying because the product is "famous" or "recommended," suggesting strong social media and beauty influencer presence driving trial among beauty-conscious consumers.
Comparison with other brushes in the line
Several customers purchased this set after positive experiences with other PICCASSO brushes (e.g., spatula brushes), indicating cross-product appeal and line loyalty.
Premium quality positioning and durability
Reviewers emphasize that despite high price, the product justifies investment through long-term usability and superior bristle quality compared to competitor offerings.
Included sponges and bundle value
The set includes two sponges as a gift, which reviewers view as added value and a reason to choose this bundle over individual brush purchases.