Influencer recommendation
Multiple reviewers mentioned discovering the product through Korean YouTubers and beauty influencers (e.g., 'ヘリム先生のYouTube'), indicating strong social media-driven purchasing behavior.
Repurchase/Collection building
One reviewer noted buying multiple brush sizes (226, 212, 229, 224, 201) at once, suggesting brand loyalty and consumers building complete brush sets.
Price value
Reviewers explicitly mentioned getting a good deal or finding the price attractive ('安く買えてラッキー'), indicating competitive pricing drives purchase decisions.
Targeted use case
Some consumers purchased specifically for eyeshadow blending and transition color application, having previously used different brush shapes for this purpose.