Influencer recommendation and brand trust
Consumers purchased based on seeing the product promoted by favorite influencers and general trust in the Scinic brand's quality-to-price ratio.
Travel and portability
The 10ml size is repeatedly cited as ideal for carrying in bags, pouches, gym visits, and trips, making it a convenient portable skincare option.
Repurchase and bulk buying during sales
Multiple reviewers mention buying in bulk (5+ units) during sales at extremely discounted prices (as low as 2,000 won), indicating strong habit-forming repeat purchases.
Sensitive skin testing
Consumers buy the small size to test whether the formula will irritate their sensitive, acne-prone, or problematic skin before committing to larger formats.
Price-value perception
The product is consistently described as exceptionally cheap yet highly effective, with reviewers expressing surprise and delight at the quality-to-cost ratio.