Repeat purchase / loyalty
A large share of reviewers explicitly say this is their 2nd, 3rd, or many-times repurchase, describing it as a daily holy-grail staple they keep restocked in the fridge.
Influencer / idol / content creator recommendation
Several buyers mention discovering the product through a K-pop idol, content creator, or a Korean friend's recommendation before trying it themselves.
Included in beauty subscription boxes
Many reviewers first encountered the mask because it was included in a monthly Olive Young beauty box, prompting them to later buy the full box on its own.
Value / price relative to quantity
Buyers frequently cite the large mask count (30-count tub) and low per-use cost as a key reason to choose it over individually wrapped sheet masks.
Ingredient reputation and gentle formula
Some reviewers were drawn in after learning it contains hyaluronic acid and is free of alcohol derivatives, associating this with suitability for daily, sensitive-skin use.