Cost savings vs. salon treatments
Multiple reviewers cite significant savings compared to professional perm services (referenced at ~35,000 KRW in salons) as a primary motivation for purchasing this at-home alternative.
Repeat purchases and replenishment
Several reviews mention buying the product multiple times, indicating satisfaction-driven repurchase behavior and established usage routines.
Gifting and household sharing
One reviewer purchased for a spouse; another notes it appeals to multiple household members, suggesting purchase as a gift or shared beauty investment.
Convenience of home application
Reviewers emphasize the ease of use and comfort of applying the product at home without professional salon visits.