— · Hair care
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4.7
186 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Trust
Consumers purchased this product based on awareness of Centella Asiatica (cica) and peptide complexes, plus prior positive experiences with other SOME BY MI products or Korean skincare brands.
Scalp Health Concerns
Many buyers were specifically seeking solutions for dry scalp, oily scalp, dandruff, irritation, seborrheic dermatitis, and general scalp discomfort rather than primary hair loss concerns.
Hair Loss & Strengthening Claims
Significant purchase driver was the anti-hair loss positioning; consumers bought it hoping to reduce shedding and strengthen weak or thinning hair.
Repurchase & Recommendation
Multiple reviews explicitly mention this being a second, third, or fourth purchase, indicating strong repeat buying and word-of-mouth recommendations from satisfied users.
Influencer & Social Media Visibility
Several reviews mention watching videos or following recommendations before purchasing, suggesting TikTok/Instagram influence on decision-making.
How they use it
2-3 Times Weekly Application
Most consumers apply this as a weekly or bi-weekly scalp treatment rather than daily use, typically leaving it on the scalp for a designated time before shampooing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-Shampoo Scalp Treatment
Primary usage is directly on the scalp immediately after shampooing, sometimes paired with conditioning on hair ends separately.
Combination with Complementary Products
Frequently used alongside other SOME BY MI products (shampoo, spray) from the same anti-hair loss line for enhanced results; some note the treatment works better when combined with matching shampoo.
Layering with Other Treatments
Used as a mid-step treatment before regular conditioner, allowing consumers to target scalp separately from hair strands.
Minimal Product Required
Multiple reviews note that a small amount goes a long way, requiring only light application to cover the scalp, which extends product life.
