— · Hair care
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4.8
522 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/ambassador influence (Jimin/BTS)
A very large share of reviewers explicitly state they bought the product because Jimin is the brand ambassador, including blind buys without knowing the scent in advance.
Scent reputation and curiosity
Many buyers were drawn by word-of-mouth or online reviews praising the fragrance, with several noting they researched scent options extensively before choosing a variant.
Repeat purchase/loyalty
Numerous reviewers say this is their second, third, or many-times repurchase, citing consistent satisfaction with scent and hair feel as the reason to continue buying.
Travel/mini bottle bonus and gifting
The included 10ml mini bottle and keychain/brush freebies motivated purchases, with buyers noting they are convenient for travel or as gifts for friends and family.
Multi-purpose use as perfume substitute
Several reviewers bought it specifically because it can double as a personal fragrance, not just a hair treatment.
How they use it
Applied on towel-dried or damp hair before blow-drying
Many reviewers apply the oil after washing, on towel-dried hair, before using a hairdryer or straightener to smooth and protect hair.
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report reduced frizz and smoother strands after applying the oil to towel-dried hair before styling.
✓Many with dry or bleach-damaged hair report increased softness and easier detangling, though a few felt hydration was insufficient for severe damage.
✓The lightweight, fast-absorbing formula is repeatedly praised for not weighing hair down or leaving residue, addressing a common hesitation about hair oils.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Small amount, few pumps
Reviewers commonly use 1-4 pumps depending on hair length/thickness, noting a little goes a long way and helps cost-efficiency.
Daily routine step for scent and shine top-off
Some use it daily as a finishing product between washes purely for fragrance and shine rather than deep treatment.
Used before heat styling for protection
Several mention using it as a heat protectant before blow-drying or straightening.
Seasonal and family use
Some users mention using it year-round due to non-greasy formula, and sharing it among family members including children.
✓While most find the scent pleasant and not overpowering, a portion note it fades within hours, only partially solving the desire for all-day fragrance.
✓Users with thick or coarse hair report the oil helps tame volume and static with just a few pumps, though some still needed heavier formulas for full control.
Concerns and outcomes summarized from reviews; percentages are approximate.
