Large capacity and value for money
Multiple reviewers specifically purchased this product because of its 350ml size at an affordable price point, making it economical for frequent or bulk users who apply hair treatments regularly.
Recommendation and word-of-mouth
Consumers bought this product after hearing positive feedback from family members, friends, or social circles, with some purchasing in large quantities based on growing online discussion.
Lightweight oil formula reputation
Buyers sought out this product specifically because it is known as a non-sticky, light hair oil essence, differentiating it from heavier competing products in the market.
Brand and ingredient trust
The BIORGA brand's reputation and silk-derived ingredients attracted consumers looking for established Korean cosmetic products with ingredient credibility.