— · Hair care
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4.9
40 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
Multiple consumers indicate this is a repeat purchase, with some mentioning loyalty to the Curly Shyll brand and trying multiple products from the line. Strong satisfaction drives conversion from sample to full-size purchase.
Influencer & Social Proof Recommendations
At least one buyer explicitly mentioned YouTuber recommendation as the driver for purchase. Positive word-of-mouth and peer recommendations feature prominently across reviews.
Salon/Professional Guidance
Consumers report purchasing on the recommendation of hair salon professionals, particularly for treating dry, thin, or damaged hair post-coloring or chemical treatment.
Price & Value Perception
The 70ml size at relatively low price point is mentioned favorably, with consumers noting good value despite initial concern about bottle size. Large-capacity option demand indicates price sensitivity.
How they use it
Pre-Blow Dry Application
Multiple consumers apply the essence to damp (not fully dried) hair before blow-drying, timing it as part of the post-shampoo routine for heat protection and conditioning.
Daily Morning Routine
Several reviewers report using it every morning as a lightweight daily treatment, suggesting it fits into quick grooming routines without heaviness or greasiness.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Wet & Dry Hair Versatility
Users report applying it to both partially wet and fully dry hair with good results, indicating flexible usage that adapts to user preference and convenience.
Dilution for Oily Scalps
One consumer with oily scalp mixes the essence with water in a spray bottle to reduce oil transfer to the scalp while still treating hair lengths, indicating workaround usage for specific scalp types.
