— · Serum
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4.9
27 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple buyers cited YouTube influencers and content creators as their primary motivation, particularly those with similar skin concerns seeking peer-validated solutions.
Pore Care Specificity
Consumers actively seeking products for pore minimization, blackhead reduction, and sebum control drove significant purchase decisions, indicating clear product positioning.
Ingredient & Formula Trust
References to peptides, niacinamide, and visible ampoule formulation (melting threads) gave consumers confidence in efficacy before purchase.
Bundle Value & Pricing
The inclusion of trial softener and competitive event pricing on platforms like OliveYoung made the set attractive as a cost-effective entry point.
Repurchase & Product Loyalty
Existing ILSO product users upgraded to this ampoule variant, suggesting successful brand retention and cross-product adoption.
How they use it
Daily or Frequent Application
Most reviewers integrated it into regular skincare routines as a serum/ampoule step, applying it before moisturizer or layering with other serums.
Seasonal Use Peak
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Usage intensified during hot, humid seasons when pore enlargement and sebum production increased, with consumers applying 'a lot' during summer.
Short-term Trial Phase
Many consumers reported using it for 1-4 weeks before forming opinions, suggesting users adopt a trial-and-observe approach typical of ampoule products.
Layering in Multi-Step Routines
The lightweight formula positioned it well for Korean beauty layering routines (toner > serum > ampoule > moisturizer), with quick absorption noted.
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