Weak or damaged nail repair
Consumers purchased this product specifically to strengthen brittle, breaking nails and repair damage from gel manicures. Many mention having naturally weak nails or nails prone to splitting and peeling.
Cuticle and nail care routine maintenance
Several buyers use it as a preventative maintenance product for rough cuticles and general nail health, recommending it to friends or purchasing based on friend recommendations.
Repurchase/brand loyalty
Multiple reviews indicate second and third purchases, with consumers stating they bought it again because "this product works so well" and that they trust the brand (Firefly/BANDI).
Influencer/peer recommendations
Some consumers mention reading positive reviews online or being recommended by friends before purchasing, indicating social proof and word-of-mouth drive sales.
Price and marketplace deals
Several buyers mention purchasing from Olive Young at sale prices or seeking discounts, suggesting price sensitivity exists but deals encourage purchase.