Brand reputation and product line compatibility
Many customers specifically purchased this product because they are loyal to the Ryo brand or wanted to use it alongside other Ryo shampoo and essence products for synergistic effects. Multiple reviews mention pairing it with the shampoo and seeing enhanced results within a week.
Influencer recommendation and social media discovery
Several reviews explicitly mention discovering the product on TikTok or hearing recommendations from friends, indicating strong social media presence and word-of-mouth influence driving purchase decisions.
Repurchase for proven satisfaction
A substantial portion of reviews indicate second, third, or ongoing repeat purchases, with customers confirming the product delivers on promises regarding softness, scent, and scalp care.
Price accessibility and availability
Some international customers specifically noted purchasing from OliveYoung because it offered better pricing than other sites or because they could no longer access the product in their home country, indicating price competitiveness relative to alternatives.