— · Serum
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4.6
36 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Seasonal summer usage
Multiple consumers specifically purchased this serum for summer months due to its lightweight formulation and cooling properties that address heat-related skin concerns and pore enlargement.
Pore-minimizing efficacy reputation
The product's specific branding as a pore-tightening serum attracted buyers troubled by enlarged pores, particularly around nose and cheeks, with some citing the product's famous status for pore improvement.
Influencer and social media recommendations
Several reviews mention discovering the product through TikTok, YouTube (Director Pi), and brand partnerships, with consumers buying based on influencer endorsements and viral social proof.
Repurchase and loyalty
Multiple reviewers explicitly note they are on their second or repeat purchase, indicating strong product satisfaction and willingness to buy again at the price point.
Price competitiveness and value
Buyers highlighted the price as favorable compared to other brands, with the 1+1 pack format providing additional value that encouraged purchase over premium alternatives.
How they use it
Summer-focused seasonal rotation
Consumers treat this as a dedicated summer serum, incorporating it during hot and humid months specifically for pore and heat management, suggesting seasonal rather than year-round usage.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lightweight daily routine integration
Users apply it as part of standard skincare routines without mention of complex rituals, describing it as easy to use and absorb, suitable for basic daily skincare steps.
Layering with other serums
One reviewer mentions applying 2 layers of the serum and using it after a moisture essence, suggesting consumers layer it for enhanced benefits without excessive product buildup.
Application with skincare tools
At least one user reports using the serum in conjunction with care tools (facial rollers or similar), noting that this method improves penetration and firmness results.
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