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4.8
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and loyalty
Multiple consumers explicitly mention being long-time fans of the I'm Sorry For My Skin brand and Ultru masks, with repeat purchases driven by consistent positive past experiences and brand trust.
Packaging and gift appeal
The distinctive jelly-themed packaging attracts gift purchases and impulse buyers; several reviews mention buying specifically for the clever marketing and attractive design suitable for gifting.
Viral and award recognition
Consumers reference the product's award-winning status (GLOWPICK 1) and recognizing it from previous purchases or Korean beauty circles, indicating strong social proof driving new purchases.
Ingredient reputation and hydration claims
The abundant jelly essence and revitalizing formula are key purchase drivers, with consumers seeking intensive hydration solutions and trusting the brand's hydrating product line.
Availability and scarcity
Several buyers mention purchasing when the product becomes available, noting it is frequently sold out, which increases perceived value and urgency to repurchase.
How they use it
Evening/overnight routine application
Multiple reviews explicitly state using the mask at night and noting visible hydration results the next morning, indicating it is primarily used as an intensive overnight treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer cooling and seasonal use
Consumers mention refrigerating or using the mask during warmer months for its cooling, soothing sensation, suggesting seasonal variation in application frequency.
Extended wear time
Reviews indicate the jelly essence allows extended 20+ minute wear times without slipping, and some consumers report closing the pack and reusing leftover serum the next day.
Full-face and body application
One review mentions applying excess serum to arms and legs, suggesting broader use beyond facial application and efficient multi-area usage of the abundant essence.