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4.8
66 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Aesthetic appeal and color vibrancy
Consumers frequently cite the cute design, attractive purple and black color options, and decorative silver charm as primary purchase drivers, with many specifically highlighting the pastel lavender shade as particularly appealing for seasonal wear.
Promotional pricing and discounts
Multiple reviews explicitly mention purchasing during sales or with coupons, with some noting reluctance to buy at full retail price (8,000 won), indicating price sensitivity despite positive product perception.
Gift-giving occasions
Several customers purchased this product specifically as gifts for daughters, sisters, friends, and mothers, suggesting strong appeal as an accessible luxury gift item for personal care enthusiasts.
Brand loyalty and product collection
Repeat customers mention buying multiple colors or repurchasing after positive initial experience, with some noting they are fans of the Leesle brand more broadly.
Dual functionality as accessory
Customers appreciate the scrunchie's ability to function as both a hair tie and wearable bracelet, expanding its utility beyond traditional hair care use.
How they use it
Daily hair styling and tying
Reviews indicate regular use for securing hair, with some customers noting they twist the scrunchie twice for thicker or longer hair to maintain secure hold.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Wrist wear as fashion accessory
Multiple reviews indicate customers wear the scrunchie around their wrist as a decorative bracelet when not in use for hair, leveraging its attractive design and chunky aesthetic.
Frequent use for customers with long or thick hair
Customers with substantial hair volumes report the product performs well and holds hair securely despite the silky texture that causes slipping for some fine-hair users.
Seasonal use preference
Japanese reviewers specifically mention preferring the scrunchie in summer months due to the translucent or cool color appearance, and one review notes it absorbs sweat quickly.
