Brand loyalty and product line exploration
Multiple reviewers mention purchasing this variant after positive experiences with other Mary & May products (tea tree, cica varieties), indicating strong repeat and cross-product purchasing behavior.
Ingredient reputation and skin benefits
Consumers specifically mention purchasing for kaolin, bentonite, niacinamide, and lemon extract targeting oily skin control and brightening effects.
Competitive pricing and sales promotions
Several reviews reference good pricing and purchase on sale, suggesting price-sensitive buyers find value in this product compared to alternatives.
Spa-at-home skincare trend
Reviewers frame the mask as part of skincare rituals and wave management (skin cycling), appealing to consumers building comprehensive routines.