PDRN/salmon ingredient trend
Many buyers were curious about PDRN (polydeoxyribonucleotide) skincare and picked this as an accessible entry point, with several noting it was their first PDRN product to try.
Influencer and social media hype
Numerous reviewers mention buying after seeing YouTubers (e.g. Euniunni), Korean celebrities, TikTok, or Instagram influencers recommend the toner, driving trial purchases.
Repeat purchase loyalty
A very large share of reviews are from repurchasers on their 2nd, 3rd, or even 5th bottle, indicating strong retention once tried.
Bundled cream sample as value add
The included Centella cream sample is frequently cited as a reason for purchase, letting buyers trial the moisturizer before committing to a full-size version.
Alternative for niacinamide-sensitive skin
At least one reviewer specifically sought this out because they react badly to niacinamide and wanted a PDRN-based option instead.