Character and brand affinity
The majority of buyers explicitly state they purchased because they love Miffy, rom&nd, or both. The collaboration itself is the primary draw, with many describing it as a must-buy for fans.
Packaging aesthetics and unboxing experience
Consumers repeatedly mention buying for the cute packaging despite uncertain product quality, and many report hesitation to open the set due to its visual appeal. The stationery-themed design resonates strongly.
Gift-giving occasions
Multiple reviews indicate purchase for birthdays, presents for friends, family members, and daughters. The cute aesthetic and mini format make it particularly suitable as a gift.
Travel and portability
The mini size is explicitly cited as a reason to buy for people who travel frequently or want a compact makeup kit that fits easily into small bags.
Price value and promotional discounts
Several buyers note they purchased during sales or live-shopping events, highlighting that reasonable pricing and promotional timing influence purchase decisions.