— · Mask
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4.6
105 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging Appeal
Multiple consumers specifically purchased this product because of the cute SHUYA & TOYA character design and packaging, with some stating they bought it primarily for its aesthetic appeal rather than function alone.
Convenience & Ease of Use
Consumers wanted a quick, convenient makeup remover that doesn't require applying cleansing oil to cotton pads manually; the pre-saturated pad format appeals to busy lifestyles and travel.
Price & Sales
Many reviewers noted purchasing during sales/discounts, indicating price sensitivity and willingness to stock up when promoted; affordability is a key purchase driver.
Repurchase & Brand Trust
Multiple customers indicated this is their second, third, or fourth purchase, demonstrating high satisfaction and loyalty to the Neogen brand; some specifically buy in bulk during sales.
Makeup Removal Efficacy
Consumers were drawn by reviews highlighting strong makeup and mascara removal power, including waterproof formulas, making it attractive for heavy makeup users.
How they use it
Pre-Cleansing Step
Most users employ this as a first cleanse to remove makeup before using cleansing oil, foam cleanser, or water-based cleansing products; typically part of a double-cleanse routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Point Makeup & Eye Area
Reviewers frequently use these pads specifically for removing point makeup, eye makeup, and mascara before using on the full face; some use residual product on the pad to clean the rest of the face.
Post-Workout Freshening
Some consumers keep pads in their gym bag to wipe away sweat and makeup buildup after workouts as a convenient touch-up solution.
Evening Makeup Removal
Typical usage pattern is at the end of the day before showering or full face washing; users wipe off makeup with one pad, then proceed to water-based or foam cleansing.
Requires Follow-Up Cleansing
Nearly all reviewers note that double cleansing is necessary—the pads remove makeup but leave residual oil that requires rinsing with water and/or cleansing foam to feel clean.
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