Post-procedure recovery product
Multiple consumers specifically purchase this mask for use after dermatologist visits and facials, viewing it as an essential post-treatment step for skin soothing and recovery.
Seasonal and sale-driven purchases
Several buyers acquired the product during promotional events (Olive Young sales), suggesting price sensitivity and seasonal demand particularly for summer cooling products.
Sensitive skin solution
Consumers with newly sensitive skin or irritated skin conditions purchased this mask seeking a gentle, soothing alternative with cica and protein ingredients.
Brand loyalty and product line expansion
One reviewer mentions being a long-time Cell Fusion C fan trying the new gel mask format, indicating repeat purchases driven by brand trust and curiosity about new product releases.