Influencer and Social Proof
Multiple reviews cite Korean beauty YouTubers, employee recommendations, and high review counts as purchase drivers. Consumers note seeing the product endorsed by prominent creators like Yang Ui-ji and Do-gyeong-su.
Repurchase and Loyalty
Numerous reviews explicitly mention this is their second, third, or repeat purchase, indicating strong satisfaction and habit formation. Some customers state they cannot live without the product.
Value and Bulk Packaging
The 70+70 refill set format attracts budget-conscious buyers. Reviews highlight appreciation for the large quantity and economical cost-per-use relative to competing toner pads.
Ingredient Reputation (Salicylic Acid)
Consumers specifically mention purchasing because the product contains salicylic acid, expecting proven efficacy for sebum and blackhead removal without prescription strength.
Seasonal Need and Problem-Solving
Shoppers buy for summer skincare, oily skin management, acne prevention, and clogged pore control. Many position it as a solution when breakouts occur or skin texture deteriorates.