— · Hair care
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4.8
314 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Damaged/color-treated hair repair claim
Many buyers with bleached, dyed, or heat-damaged hair purchased specifically hoping to repair damage, and numerous reviews confirm noticeable softness and reduced breakage after continued use.
Scent reputation
A large share of reviews mention buying or repurchasing primarily because of the floral/fruity scent, with several noting compliments from others and long-lasting fragrance.
Repeat purchase / brand loyalty
Extremely frequent mentions of 'second/third/multiple repurchase' show many buyers return to this SKU as a staple rather than trying alternatives.
Line-use with treatment/oil
Several reviewers bought the shampoo after trying the UNOVE treatment or mask, or to complete a full routine set, indicating strong cross-line pull.
Word-of-mouth / social media discovery
Some reviewers cite seeing the product on SNS or being sent samples/gifted bottles before deciding to buy, and mention it being a top seller at OliveYoung.
How they use it
Everyday or frequent washing
Most reviewers use it as a daily or near-daily shampoo step, though some mention washing only twice a week to preserve scent and moisture.
Skin concerns raised — and how the product addressed them
✓The majority of reviewers with dry or color-damaged hair report the shampoo leaves hair feeling soft and hydrated rather than stripped, though a few still found their hair slightly dry afterward.
✓Many users with bleached, dyed, or permed hair describe visibly reduced damage, improved softness, and easier detangling after regular use, often combined with the matching treatment.
✓Some oily-scalp users found it controlled oil and left scalp feeling fresh for longer, though a couple felt the formula was too rich for humid or oily conditions.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Small amount needed
Several reviews note the product lathers heavily with only a small amount required, extending bottle life.
Paired with UNOVE treatment/conditioner/oil
A large portion of users layer this shampoo with the matching UNOVE treatment, oil, or conditioner for enhanced softness and shine.
Double-cleansing routine
Some reviewers recommend or use a double-wash step, or pair it with a separate clarifying shampoo periodically since it is described as gentle.
Used across hair types and family members
Buyers report using it on colored, bleached, curly, fine, or thinning hair, and several purchased it for family members (mom, sister) with different hair needs.
✓Most reviewers say it does not irritate the scalp and is gentler than other shampoos, but a small number reported itchiness or an allergic-like reaction.
✓Several long-term users specifically credit the shampoo with reducing hair shedding or strengthening thin, fragile hair over weeks to a year of use.
Concerns and outcomes summarized from reviews; percentages are approximate.
