Brand reputation and loyalty
Multiple reviewers mention buying this product because they already love AXIS-Y as a brand and had positive prior experiences with their other skincare products.
Recommendation for sensitive skin
Several customers report that dermatologists or skincare professionals recommended they use a gentle cleanser, and this product fulfilled that need effectively.
Ingredient appeal (Quinoa, Centella)
Reviewers mention appreciation for the product's formulation, with specific callouts to beneficial ingredients like centella asiatica that support the gentle cleansing promise.
Repurchase commitment
A significant number of reviews explicitly state this is a repeat purchase (2nd, 3rd time buying), indicating strong satisfaction and intention to continue using the product.
Value and size
Some customers appreciate the 180mL size as offering good value, noting that a little goes a long way and the product lasts a long time.