Influencer and YouTube Recommendations
Multiple consumers explicitly mention discovering the product through Korean skincare YouTube videos and social media influencer content, which drove initial purchase decisions.
Ingredient Reputation and Brand Trust
Consumers purchased the toner based on FATION brand reputation and confidence in formulation, with many citing safe, mild ingredients and the brand's acne-care positioning.
Repeat Purchase and Product Loyalty
Several customers report repurchasing multiple times (mentioned as '3rd time', 'nearly 10 bottles'), indicating strong satisfaction and habituation within the FATION product line.
Gift-Giving for Acne-Prone Individuals
Multiple reviews indicate the product was purchased as a gift for family members (siblings, partners) with acne-prone skin, suggesting it has gift-market appeal.
Complementary Product Bundling
Many customers purchased the toner to complete the FATION Nosca9 line after positive experiences with other FATION products (serum, cream, ampoule).