— · Hair care
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4.7
49 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
Multiple customers report purchasing this shampoo repeatedly over extended periods (2-3 years), indicating strong satisfaction and habit formation around the Growus brand itself.
Online Recommendation & Social Proof
Consumers mention the product is 'recommended online' and that Growus is a recognized favorite brand, suggesting influencer visibility and positive word-of-mouth drive initial purchases.
Refill Set Value Proposition
The 1+1 refill set format appeals to loyal users seeking convenience and cost efficiency, with several reviewers specifically praising the refillable packaging.
Pleasant Signature Scent
The elegant rose fragrance is highlighted repeatedly as a key purchase driver, with consumers specifically seeking out this brand for its distinctive and long-lasting scent profile.
Damage Repair & Hair Health Claims
Consumers purchased this targeting hair damage recovery, with marketing messaging around salon-quality repair and restoration resonating with damaged or chemically-treated hair users.
How they use it
Daily Routine Shampooing
Several reviewers indicate using this as their everyday shampoo, with one explicitly stating 'I use this everyday,' suggesting it functions as a primary hair care step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Conditioner Replacement
One long-term user notes that after 2.5 years of use, the shampoo alone provides sufficient conditioning that separate conditioner application is unnecessary.
Styling Product Compatibility
A reviewer with curly/wavy hair reports the shampoo effectively cleansed hair that had gel and cream buildup, indicating use with styling products.
Extended Scent Retention
Multiple users mention the fragrance lasts into the next day after shampooing, suggesting consumers value and notice the lingering aromatic benefit throughout their hair care routine.
