Aesthetic appeal and cute packaging
Multiple reviewers specifically bought the product because of its visually appealing tin case design that works as a decorative item or keychain. The cute factor was a primary purchase driver even for consumers who acknowledged application inconvenience.
Trend-driven and collectible appeal
Reviewers mention wanting to collect all 13 colors and purchasing additional shades after their first purchase, driven by popularity and the desire to own trending items.
Color variety and reputation
The 13 available colors (peach, honey, pink, red shades) attracted consumers seeking specific tones; brand reputation for vibrant, clear color payoff influenced purchase decisions.
Multi-use versatility
Consumers purchased the product as a lip tint, cheek balm, and backup/portable option for touch-ups throughout the day, appreciating the multi-functional nature.