KAHI Brand Loyalty
Multiple reviewers mention buying this product because they already love the KAHI brand and its product line, particularly the "Multibam" product, driving repeat and trial purchases among existing fans.
Influencer & Social Buzz
One reviewer explicitly states they purchased after seeing the product discussed online ("ネットで話題で購入"), indicating that social media and web visibility influenced buying decisions.
Repurchase Habit
Several reviewers describe keeping this mask "on hand at home" and restocking during sales, suggesting it became part of their regular beauty routine despite the premium price.
Special Occasion Use
Consumers bought this specifically for use before important events (dates, meetings, photoshoots) as a luxury treatment to achieve visible glow and hydration enhancement.