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4.7
47 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/Social Recommendation
Multiple reviewers explicitly state they purchased based on seeing recommendations from other users or influencers online, particularly comparing it favorably to alternatives like Dentiste.
Repurchase Loyalty
Numerous reviews indicate this is a reorder for existing customers who specifically came back to buy again, citing the product's refreshing feeling and consistent performance.
Value Proposition (Double Pack)
Customers appreciate the 1+1 promotion and travel-size inclusion, viewing it as good value despite some noting higher baseline pricing.
Gift-Giving & Packaging Appeal
The attractive bottle/packaging design and gentle formula make it popular as gifts, particularly for children and family members.
Breath Freshness Claims
The marketed 97% bad breath reduction and morning freshness benefits directly motivated purchase decisions among consumers seeking solutions for post-meal or overnight breath issues.
How they use it
Daily Routine & Morning/Night Use
Reviews indicate regular daily brushing, with particular emphasis on evening use to prevent morning breath and morning brushing for overall freshness throughout the day.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-Meal Refresh
Consumers specifically use it after foods known to cause odor (garlic, coffee) to quickly restore freshness, leveraging its rapid-action freshness claim.
Family & Multi-User Application
Multiple reviews note the product is suitable for both adults and children, with some families purchasing multiple boxes for household use and gift distribution.
Travel & Portable Use
The travel-size option (50g) is used for on-the-go breath freshening, particularly during sleepovers or business travel contexts.