— · Moisturizer
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4.7
36 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and brand credibility
Multiple reviewers mention buying based on Dr. Melaxin's advertising, social proof, and word-of-mouth reputation for efficacy in under-eye care and elasticity improvement. The product has clear brand recognition driving initial trial purchases.
Repurchase and stockpiling behavior
Numerous reviews explicitly state 'repurchasing,' 'stocking,' and multi-purchase patterns, indicating strong product satisfaction and consumer loyalty despite high-price positioning typical of Korean premium cosmetics.
Targeted concern (eye area, wrinkles, elasticity)
Consumers specifically purchased for under-eye hollowness, dark circles, eye bags, wrinkles around eyes and mouth, and overall skin elasticity issues common in aging skin care routines.
Recommendation and influencer visibility
References to advertisements and online visibility (Olive Young platform prominence) suggest marketing and influencer recommendations drive awareness and trial among target demographics (30s–50s age group).
Value and cost-effectiveness
Despite being positioned as premium, reviewers note good value given the small amounts needed per application and lasting satisfaction with moisturizing performance.
How they use it
Primary use as nighttime/evening treatment
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple reviewers mention applying in the evening or before bed as part of a night care routine, with some noting it feels too heavy for daytime makeup application.
Multi-area facial application beyond eyes
Consumers report using the cream on the entire face, hou areas like neck, nasolabial folds, and mouth—not just around the eyes—despite its positioning as an eye cream.
Layering with ampoules and serums
Reviewers describe applying the cream after using ampoules and serums in morning and evening routines, indicating it functions as a final moisturizing step in multi-step Korean skincare regimens.
Small amount application frequency
Users note that only a small amount is needed per application to cover the face/eye area, allowing the 50ml size to last extended periods for eye-focused use.
Pre-makeup daytime use (limited)
Some reviewers apply before makeup in the morning without causing makeup to shift or look greasy, though others find it unsuitable for daytime due to heaviness.
