— · Hair care
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4.9
520 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat/loyal customer base
An unusually high share of reviewers mention buying their 2nd, 3rd, or even 10th+ bottle, some having used the product for 2+ years, indicating strong retention.
Sale/bundle pricing
Many buyers explicitly purchased during OliveYoung sale events or because the double-set with bonus mini treatment/conditioner was cheaper than buying single bottles or drugstore alternatives.
Scent variety and limited editions
New or limited-edition scents (Sakura, Rose Aura, Sweet Breeze, Tender Bloom) prompted purchases from existing fans wanting to try a different fragrance in the same formula.
Gifting
Several reviewers bought the set as a gift for mothers, sisters, or friends, citing the pleasant scent and packaging as gift-worthy.
Word-of-mouth and online hype
Buyers frequently cite reading positive reviews, seeing it recommended by friends, or being drawn in by online hype before trying it themselves.
How they use it
Daily or frequent shampoo step
Most reviewers use it as their regular, often daily, shampoo in place of prior products, sometimes reporting visible results within one to a few washes.
Paired with UNOVE treatment/conditioner/mask
Skin concerns raised — and how the product addressed them
✓Reviewers with chemically or heat-damaged hair report the protein-focused repair formula smooths split ends, restores shine, and reduces breakage after regular use.
✓Users describe the shampoo as moisturizing without stripping hair, leaving strands softer and less frizzy immediately after washing.
✓Several reviewers with sensitive or previously itchy/dandruff-prone scalps report the shampoo soothes the scalp without causing irritation or redness.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
A large share of users layer the shampoo with the matching UNOVE conditioner, treatment ampoule, or weekly hair mask for enhanced smoothness and repair.
Reduced frequency for oily scalps
A subset of users with oily hair/scalp limit use to every 2 days or alternate with a clarifying shampoo to avoid excess oiliness.
Used on chemically treated hair
Many with bleached, dyed, or heat-damaged hair use it specifically to counteract dryness and brittleness from color/heat processing.
Long-term stockpiling during sales
Loyal users buy multiple bottles at once during promotions to stock up, citing heavy bottle weight/shipping cost as a reason to buy in bulk.
✓A number of long-term users say they noticed reduced hair shedding and thicker-feeling hair after weeks of consistent use, though results took time to appear.
✓For users with naturally oily scalps the moisturizing formula is only partially suitable, with some needing to reduce wash frequency or find it doesn't fully address excess oil.
Concerns and outcomes summarized from reviews; percentages are approximate.
