Single-sheet trial availability
Many reviewers specifically bought via Olive Young Global because it allows purchasing one sheet at a time instead of a full 10-pack, letting them try multiple variants (heartleaf, glutathione, honey, etc.) before committing.
Brand loyalty to Abib
Numerous reviewers say they already love Abib's other masks and bought this as part of ongoing brand loyalty, describing themselves as fans who 'buy every type.'
Word-of-mouth and reputation for calming/hydration
Several reviews mention buying because it is a 'popular'/'famous' mask that friends or online buzz recommended, especially the 'revival herb' (Jericho Rose) variant.
Sale/discount timing
A recurring pattern is stocking up or repurchasing specifically during Olive Young sales, since reviewers consider the per-sheet price high at full price.
Gifting
Some buyers purchased extra sheets (e.g., Honey) specifically to give to a sister or friend, citing the individual packaging as convenient for gifts.