Halo effect from the Carrot Toner Pad line
A very large share of reviewers say they already loved SKINFOOD's carrot toner pads and bought the mask to try the matching product, treating it as a natural upsell within the same skincare line.
Viral/influencer buzz
Several reviewers mention buying because the product is 'viral' or was recommended by an influencer, and one explicitly credits a named influencer's recommendation.
Curiosity about a novel sheet material
Many buyers were drawn in simply to experience the unusual mesh/gauze/waffle sheet texture they had not seen in other sheet masks.
Price/promotion and free-shipping bundling
Multiple reviews say they added the mask to reach a free-shipping minimum, bought it on sale, or stocked up when discounted, indicating price sensitivity drives incremental purchases.
Repeat purchase for skin-trouble relief
A notable group are repeat buyers who specifically keep this mask on hand for calming flare-ups, redness, or sensitive/reactive skin days.