— · Toner
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4.7
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sale and promotional pricing
Multiple reviewers explicitly mention purchasing during sales events (Big Bang Sale, OliveYoung promotions) at discounted prices, suggesting price sensitivity drives initial trial and repeat purchases.
Brand reputation and line loyalty
Several consumers cite existing satisfaction with other Dr. Melaxin products (ampoules, serums, essences, creams) as motivation to expand within the brand, indicating strong brand trust.
Ingredient quality focus
Reviewers who prioritize ingredient selection specifically mention this toner's good ingredient profile and gentle formulation as key purchase drivers.
Long-term repurchase intent
Multiple 5-star reviews mention plans to repurchase and stock up, indicating strong satisfaction-driven repeat buying behavior.
Curiosity and influencer/marketplace visibility
Several reviewers note they had been curious about the product or saw it prominently featured, suggesting discovery through platform visibility and word-of-mouth drives initial interest.
How they use it
Core daily skincare step
Consumers use this as a standard toner in their daily routine, applying either with hands or cotton pads as the first hydrating step after cleansing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Cotton pad masking/packing
Multiple reviewers specifically mention using it for cotton pad masks or lotion packing, praising the comfortable feeling and extended contact time for hydration.
Layering in multi-step routines
Several users apply this toner followed by serums, ampoules, and creams, indicating it functions as a hydration base in comprehensive skincare layering.
Seasonal adjustment (summer preference)
Multiple reviews note preference for using it during warm/hot seasons due to its lightweight, refreshing texture that doesn't feel heavy despite providing hydration.
Mist application
At least one reviewer mentions converting the product into a mist format, suggesting versatile application methods beyond traditional toner use.
