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4.7
461 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Bundled brush adds value
Many reviewers explicitly bought it because it comes with a free contour brush (and sometimes a bonus blush/highlighter), making it feel like a bargain versus buying a brush separately.
Rare true cool-tone shade
Several buyers say they purchased because it's hard to find a genuinely cool-toned contour elsewhere, and this product finally met that need.
Influencer/YouTuber recommendation
Multiple Japanese and Korean reviewers cite specific YouTubers/makeup artists (e.g., 小田切ヒロ, 夢月, a Single's Inferno cast member's tutorial) as the reason they tried the product.
Repurchase/loyalty
A large number of reviews are explicit repeat orders ('3rd time', '5th palette'), indicating strong repurchase intent once a buyer finds their matching shade.
Affordable price and large size
Reviewers frequently mention it being cheap for the amount of product, calling it good value especially during sales.
How they use it
Daily contouring step
Most reviewers use it as a regular step in daily makeup for jawline, cheekbone, and nose contouring.
Shade mixing/blending
Skin concerns raised — and how the product addressed them
✓The dedicated cool-tone shade satisfies many buyers who previously struggled to find non-orange contours, though a minority still found one of the two shades leaning too warm.
✓The darker of the two shades works for many deeper skin tones, but the lighter shade is frequently reported as too sheer to register on medium-to-tan complexions.
✓Most users find wear acceptable for daily use, but some report the powder fading and recommend pairing with a cream base for longer hold.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many blend the two shades together or use one for shading and one for bronzing to customize depth.
Used with included or third-party brush
The bundled fluffy brush is commonly used, though some swap in other brushes citing quality concerns with the included one.
Layered with base products for longevity
A few users apply it over a cream stick contour or setting powder first because the loose powder alone doesn't always adhere long-term.
Multi-purpose use
Some reviewers repurpose the powder as an eyeshadow, eyebrow filler, or bronzer beyond standard contouring.
✓The fine-milled texture keeps fallout minimal for the majority, though a smaller group still experiences visible powder scatter during application.
✓Reviewers note the fluffy included brush and soft powder feel gentle on skin, avoiding harsh or irritating application even for makeup beginners.
Concerns and outcomes summarized from reviews; percentages are approximate.