— · Makeup
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4.7
341 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Reputation for long-wear/no-smudge performance
Many buyers purchased specifically because they had oily or hooded eyelids and heard this liner survives sweat, oil, and rubbing better than competitors like Kiss Me Heroine Make or Stila.
Influencer/YouTuber and word-of-mouth recommendation
Several reviewers say they bought it after seeing it recommended by beauty YouTubers, 'Director Pi,' or because it was widely discussed online ('話題なので').
Repurchase/brand loyalty
A large share of reviews are repeat purchases, with customers stocking up on multiple colors or rebuying the same shade after finishing a bottle.
Affordable alternative to prestige brands
Reviewers compare it favorably to $25 Sephora liners or luxury brands like Stila, citing similar quality at a fraction of the price.
Fine brush tip for precise application
Buyers, including beginners, cite the thin, controllable brush tip as a reason to choose this over pen or felt-tip liners for thin lines and winged looks.
How they use it
Daily eye makeup step
Used as the main eyeliner step in daily routines, often applied along the upper lash line and outer corner (tail) for a natural or winged look.
Skin concerns raised — and how the product addressed them
✓Most reviewers with oily lids report the liner stays put far longer than other brands, though a minority still see eventual smudging.
✓Reviewers note the liner is not truly waterproof and can fade or transfer when eyes water or tear up.
✓A few reviewers specifically note the tip feels soft and non-irritating even with daily use near the eye.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered with other eye products
Some reviewers layer it over gel liner (e.g., Bobby Brown) or use it after a double-lid liner as a base to reduce touch-ups.
Used in hot/humid or sweaty conditions
Frequently tested and praised during summer heat, swimming pool visits, and long work shifts to check smudge resistance.
Multiple shades used for different looks
Users mix and match Matt Brown, Walnut Brown, and black/Ash Black shades depending on desired intensity, often keeping several colors in rotation.
Practice/beginner use
Some buy it specifically as a beginner-friendly liner to practice makeup application, following tutorials.
✓The fine, soft brush tip is repeatedly credited with making precise, controlled lines easy even for makeup beginners.
✓Some long-term users report the tip drying out over time, though most describe consistent smooth application throughout the bottle's life.
Concerns and outcomes summarized from reviews; percentages are approximate.
