— · Serum
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4.7
55 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Loyalty
Consumers specifically seek out The Ordinary brand for its known efficacy and formulation. Many mention they trust the brand and its ingredient profile, with lactic acid known for gentle chemical exfoliation and the addition of hyaluronic acid for hydration appeal.
Repurchase & Loyalty
Numerous reviews indicate repeat purchases and multi-year usage, with consumers calling it a 'life item' or 'favorite product.' This suggests strong product-market fit and customer retention in competitive markets.
Price & Value Perception
Several reviews note purchasing during sales or promotions, and comment positively on pricing relative to alternatives (e.g., 'worth every penny'). The 30ml size and effectiveness justify the cost for many consumers.
Specific Skin Concerns
Consumers bought the product to address post-acne spots, dark circles, fungal acne, keratosis, pore size, and general skin texture issues. The targeted use for these conditions drove initial purchase decisions.
How they use it
Frequency: 1-3 Times Per Week
Most consumers use the product 1-3 times weekly in evening routines, with some using every night and others alternating days. This frequency aligns with standard AHA/BHA protocols for safety and efficacy.
Integration with Layering
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers commonly layer this with other serums (e.g., glutathione), or use in combination with other exfoliants like the 'bloody peeling' (likely referring to other K-beauty exfoliants). Some apply it with other The Ordinary products.
Application to Multiple Body Areas
While primarily facial use, some consumers report applying to arms for keratosis and keratosis pilaris, extending the product's utility beyond face-only skincare routines.
Nightly Routine Integration
The product is predominantly used at night as part of evening skincare routines, with consumers reporting smoother, hydrated skin upon waking, suggesting overnight skin recovery benefits.
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