Brand/ingredient reputation
Many buyers cite trust in the Haruharu Wonder black rice line and its 'clean,' minimal ingredient list as a reason for purchase.
Repurchase/loyalty
A large number of reviewers mention buying their 2nd, 3rd, or 4th+ bottle, indicating strong repeat purchase behavior.
Sensitive/acne-prone skin suitability
Consumers specifically sought it out after other oil cleansers broke them out, drawn to its fragrance-free, low-irritation reputation.
Free samples/curiosity
Some reviewers received samples from the line and decided to purchase the full-size product after trying it.
Gifting
Several buyers purchased it as a gift for mothers, daughters, or friends.