Brand and ingredient reputation
Many buyers cite Torriden's overall popularity and reputation for gentle, hydration-focused formulas, often mentioning they already use other Torriden products like the serum or lip balm.
Recommendations and hype
Several reviewers say they purchased after seeing many positive reviews, influencer/idol MUA mentions, or word-of-mouth recommendations, then found it lived up to expectations.
Sales and promotions
Multiple reviews explicitly mention buying during Olive Young sales or mega discount events, indicating price sensitivity drives purchase timing.
Repurchase loyalty
A large number of reviews are explicitly second, third, or fourth+ repurchases, indicating strong retention once tried.
Gifting
Several buyers purchased it as a gift for mothers, spouses, siblings, or friends, citing its gentle, universal formula as a safe gift choice.