Luxury packaging and design appeal
Consumers were attracted by the sophisticated silver container with jewels and aesthetically pleasing design, often mentioning it as a gift-worthy item that felt luxurious upon unboxing.
Solid perfume trend and portability
Buyers explicitly cited the popularity of solid perfumes and appreciated the compact, lightweight format that fits easily in bags or pouches for on-the-go reapplication.
Soft scent preference and brand reputation
Customers purchasing this product typically seek gentle fragrances rather than strong perfumes, and several mentioned positive prior experience with the Kundal brand's scent quality.
Specific scent variety options
The 5 scent choices (rose petal, citrus, bearberry cream, white tea, musk) appealed to different preferences, with consumers explicitly selecting options matching their fragrance taste.