— · Hair care
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4.6
64 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line interest
Multiple reviewers purchased this shampoo because they already use and trust other ROUND LAB products (ampoules, creams, masks), indicating strong brand equity and cross-category purchase intent.
Targeted scalp concerns (oily and itchy)
Consumers seeking solutions for oily scalp, itchiness, and dandruff were drawn to this product based on ingredient reputation (cica, pine, tea tree) and positive ingredient reviews.
Influencer and review-driven discovery
Several buyers explicitly mentioned checking reviews and product content before purchasing, with some influenced by the product's social media presence and recommendation patterns.
Seasonal and experiential appeal
Consumers purchased for seasonal use (summer cooling) and the spa-like sensory experience, particularly valuing the refreshing and minty cooling sensation during warm weather.
Trial through gifts and samples
A portion of purchases stemmed from receiving the product as a gift or promotional sample, leading to conversion after positive initial experience.
How they use it
Seasonal cooling rotation
Multiple reviewers use this shampoo specifically during hot weather and summer months or alternate it with other products based on seasonal scalp needs.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Oily scalp and frequent-wash routine
Consumers with oily hair report using it regularly (multiple times weekly or daily) and note it keeps hair clean for several days longer than standard shampoos.
Double shampooing technique
Some users employ double shampooing method with this product, though one reviewer noted insufficient cleansing even with this approach.
Scalp massage and resting period
One reviewer mentions shampooing, massaging, and waiting a few minutes before rinsing to maximize the soothing and clarifying benefits for sensitive scalp.
Integration with product lines
Users layer this with other ROUND LAB products (scalp tonics, ampoules, creams) as part of a comprehensive scalp and hair care routine.
