Ingredient reputation & brand trust
Consumers specifically sought out the egg white formula after hearing about SKINFOOD's pore masks on social media (TikTok, Instagram) and through prior experience with other SKINFOOD variants (e.g., Black Sugar mask).
Repurchase & loyalty
Multiple reviewers explicitly mentioned buying this product multiple times, indicating high repeat purchase intent driven by satisfaction with previous use.
Gift-giving & recommendation
Several customers purchased this product as a gift for friends and family members who appreciated it, suggesting strong word-of-mouth appeal.
Price accessibility
Reviewers noted purchasing during sales (under 10,000 won mentioned) and praised the 'good price' and 'good value for money,' making it an affordable option compared to competitors.
Seasonal skincare need
Some buyers purchased specifically for summer pore care and sebum control, indicating it fulfills a seasonal skincare requirement.