Cost savings vs. salon treatments
Multiple reviewers mention paying for frequent salon lash perms and finding this kit significantly cheaper, especially since 10 uses can be performed at home. The price-to-value proposition is a primary driver.
Convenience and time-saving
Consumers cite avoiding salon trips and the ability to perform lash perms at their own pace at home as key motivations for purchase.
Less irritating formula
Reviewers specifically sought the lash balm type (rather than traditional perming solution) because it is perceived as gentler and less irritating to eyes and lashes.
All-in-one kit format
The complete package with all necessary components (glue, balm, pads, tools) appeals to first-time DIY users who want a turnkey solution.
Peer recommendation and influencer credibility
Several reviews mention friend recommendations and references to specific creators (e.g., 'Son Min-soo'), suggesting word-of-mouth and social media influence drive purchases.