Ingredient & Brand Reputation
Consumers cite the collagen and probiotic formula, Korean beauty brand prestige, and recommendation from influencers and social media as primary drivers for initial and repeat purchases.
Included Serum Bundle
The product package includes a 13ml serum alongside the 50ml cream, offering perceived value and the ability to trial a complementary product, frequently cited as a reason for purchase decision.
Repeat Purchase & Brand Loyalty
Multiple reviews indicate customers repurchasing 2–8+ times, with several mentioning it as their "HG" (holy grail) or 'favourite cream,' driven by consistent positive experience and results.
Gift-Giving Appeal
Several purchases were motivated by gifting to mothers and family members, often citing positive word-of-mouth or their own satisfaction with the product.
Promotional Pricing
A few reviewers mention waiting for or purchasing during sales, suggesting price sensitivity; however, most emphasize quality justifies the cost.