— · Serum
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4.4
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and formulation
Consumers specifically cite the excellent composition and stable form of vitamin C as key purchase drivers, with multiple reviewers mentioning it compares favorably to competitors like Dr. Altheta.
Repurchase loyalty
At least one reviewer mentioned purchasing for the third time and planning winter/autumn use, indicating strong repeat customer behavior and seasonal usage patterns.
Personal recommendations and word-of-mouth
Several reviewers describe it as 'one of the favourite vit c serums' and mention husbands or family members using it, suggesting gift-giving and household recommendation purchases.
How they use it
Daily routine integration
Multiple reviews indicate this serum is incorporated as a regular step in daily skincare routines, with one reviewer noting it's perfect for daily use alongside sun protection awareness.
Seasonal use strategy
One review explicitly mentions using it during winter and autumn seasons, suggesting consumers may adjust application frequency or combine it with other products seasonally.
Pre-makeup application
Reviewers note applying before makeup, with one mentioning the skin 'shone like never before,' indicating use in morning routines prior to foundation application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with caution
A reviewer warns about retinol content and sun exposure, suggesting consumers layer this with other actives and adjust UV protection accordingly.
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