— · Hair care
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4.5
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty & scent-driven purchases
Multiple reviewers purchased specifically because they enjoyed the JUST AS I AM N1 scent in other products (shampoo) and wanted to extend the experience with the hair oil line.
Recommendation for damaged hair
Consumers with curly, dry, and bleached hair purchased expecting multi-product layering solutions; some mentioned applying it alongside other products in the IM line.
Repurchase & line extension
Buyers of the IM shampoo purchased this oil as a complementary step after positive shampoo experience, treating it as a natural product pairing.
How they use it
Lightweight layering step
Consumers apply it lightly and in small amounts along hair lengths, often combining it with other products like milk and mist for finishing effect.
Buildable application for damaged hair
Users with curly, dry, and bleached hair apply multiple products in sequence, using this oil as part of a multi-step routine rather than standalone.
Absorption-focused use
Reviewers mention applying it gradually to assess absorption, noting it does not leave sticky residue on hands and absorbs into hair with time.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
