Scent reputation and word-of-mouth
Consumers purchased after hearing positive reviews about the fragrance's quality and longevity, with several noting it as a luxury alternative or dupe to higher-end perfumes like Le Labo.
Gift-giving occasion
Multiple reviews mention buying for friends, partners, and family members' birthdays, indicating strong gift appeal and perceived premium value perception.
Fabric refresher functionality
Buyers specifically sought a fabric spray to eliminate humidity odors, pet smells, and stale closet scents, appreciating the alcohol-free formula that doesn't damage textiles.
Repeater/collection purchases
Several customers bought multiple scent variants or repurchased after initial satisfaction, indicating strong product loyalty and willingness to build a collection.
Practical portability
The 170ml set size and mini format appeal to consumers seeking convenient, on-the-go fragrance solutions compared to traditional perfumes.