— · Hair care
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4.7
108 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and brand recognition
Consumers purchased for the amino peptide formulation and ELASTINE brand recognition, with several mentioning it as a trusted Korean beauty staple for damaged and dry hair treatment.
Signature scent comparison to luxury fragrance
Multiple reviewers were drawn to the product because its pear and freesia scent closely resembles Jo Malone English Pear & Freesia perfume, positioned as an affordable luxury alternative.
Repurchase and loyalty pattern
A significant segment reported buying the product multiple times, indicating strong satisfaction and habitual purchasing, often during sales or promotional periods.
Price and value
Buyers appreciated the 150mL size offering good value compared to alternative serums, particularly when purchased on sale, making it accessible for regular use.
Gift and recommendation driven
Several customers mentioned receiving recommendations from friends or using it as a gift choice, indicating positive word-of-mouth marketing.
How they use it
Post-shampoo wet hair application
The most common usage is applying 1–2 pumps to towel-dried or damp hair before blow-drying to lock in moisture and enhance shine during the styling routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light application on hair ends
Consumers frequently apply the serum to hair ends and mid-lengths while avoiding the scalp to prevent oiliness, demonstrating awareness of proper dosage.
Daily conditioning routine
Most reviewers use it consistently after every shampoo as part of their regular hair care regimen rather than occasional treatment.
Blending with other products
Some users reported mixing the serum with conditioner or using it alongside complementary ELASTINE or LABO products for enhanced results.
Light frequency and minimal amount needed
Reviewers note that a small amount (described as dime-size or one pump) is sufficient, and the product absorbs quickly without requiring frequent reapplication.
