Influencer and YouTuber recommendations
Many reviewers, especially in Japan, cite specific YouTubers or Korean idols ('ヒョクくん') and Instagram influencers as the reason they tried the serum.
Reputation for treating acne scars and pigmentation
A large share of buyers purchased specifically because of online reviews claiming efficacy for ニキビ跡 (acne scars) and hyperpigmentation.
Alternative to Vitamin C for sensitive skin
Several users who cannot tolerate vitamin C serums chose alpha-arbutin as a gentler brightening ingredient option.
Repeat/repurchase loyalty
Numerous reviewers note this is their 2nd-6th bottle, citing consistent results and no irritation as reasons to keep buying.
Value bundle with peptide booster
The included peptide serum and promotional set pricing (via Olive Young sales/coupons) were frequently mentioned as a deciding factor over buying full price.