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4.8
112 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Trust
Consumers actively sought this product specifically for its 2% retinal and black ginseng formula, often citing influencer recommendations, online reviews, and the brand's growing reputation across social platforms as key drivers for first and repeat purchases.
Beginner-Friendly Retinal Alternative
Many buyers chose this serum as an introduction to retinal products, appreciating that it delivers efficacy comparable to stronger retinoids while remaining gentle enough for sensitive or retinal-naive skin to tolerate without severe irritation.
Repurchase & Loyalty
Multiple reviewers mentioned ordering this product 2–3+ times, indicating strong product satisfaction and establishing it as a staple in their skincare routine, often pairing it with complementary products from the same KSECRET line.
Price & Value Perception
Several consumers noted favorable pricing relative to perceived quality and efficacy, particularly when purchased from discount platforms like Olive Young, driving bulk or repeat orders at promotional pricing.
How they use it
Evening/Night Routine Application
The overwhelming majority of users apply this serum in their nighttime skincare routine only, typically 2–4 times per week as a starting frequency, then adjusting based on skin tolerance.
Layering with Heavy Moisturizer
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers consistently follow application with occlusive moisturizing creams or oils to buffer potential irritation and enhance hydration, with one reviewer explicitly instructing to 'layer moisturizer generously afterwards.'
Frequency Adjustment During Acclimatization
Users report starting at once per week and gradually increasing to 2–4 times weekly over 2–3 weeks as their skin builds tolerance, with some confident users advancing to daily use after acclimation.
Fast Absorption & Lightweight Texture
Multiple reviewers apply the serum to face and sensitive areas (eye zone), noting it absorbs within minutes without leaving tackiness, making it easy to layer under heavier products.
