— · Serum
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4.7
31 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
PDRN Ingredient Trend & Efficacy Reputation
Consumers specifically sought this product because PDRN is widely discussed as an effective anti-aging and skin-smoothing ingredient; multiple reviews mention trying it due to PDRN's popularity or after positive experiences with other PDRN serums.
Brand Loyalty to Beauty of Joseon
Repeat customers explicitly state they trust the Beauty of Joseon line and purchased this serum as part of an ongoing product relationship, with several noting 'I love Beauty of Joseon products always.'
Lightweight Summer Alternative
Consumers purchased this specifically as a lighter substitute to heavier PDRN serums (e.g., Chainbak) during warmer months, seeking pore care without the sticky or greasy feel.
Viral/Influencer-Driven Interest
References to the product being 'famous' and 'well-known among foreigners' suggest social media and beauty community visibility drove trial purchases, particularly on TikTok and Instagram.
Gift-Giving & Product Curiosity
Several reviews indicate the purchase was exploratory ('I tried it because I was curious') or gift-motivated, reflecting the product's appeal as a curated K-beauty gift item.
How they use it
Morning & Evening Serum Step in Core Routine
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Most users apply it as a standard serum step, typically in the morning and/or evening within their basic skincare routine before moisturizer or makeup.
Concentrated Pore-Care Treatment
Several consumers use it specifically for pore-focused care, applying it to problem areas and sometimes layering or following with other treatments to maximize firming effects.
Summer-Specific Usage
Consumers note applying it more regularly during hot months due to its lightweight, cooling sensation and matte finish that works well under makeup in warm weather.
Layering with Other Products
Users report layering it with moisturizers and other serums without irritation; one consumer mentions using it before highlighting to enhance skin texture and glow.
Anti-Puffiness Morning Application
The product is specifically used in the morning to reduce facial swelling and puffiness, with consumers noting it works best as part of a multi-step morning routine rather than alone.
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